The Turtles benefited from cross promotions and special Turtle programming across many of the other Viacom networks, including Spike and MTV. “For the first time ever, we thought we could launch a show and a consumer product line at the same time.” “Our marketing team made sure we connected with existing fans of this 25-year-old franchise and let them know Nickelodeon was taking care of their baby,” says Pam Kaufman, the channel’s chief marketing officer. STORY: ‘Despicable Me 2’ Becomes U.K.’s Top-Grossing Film of 2013 “We anticipate sales will remain strong throughout the remainder of the year,” says Harnisch.Īlong with DM2, the top toys of the summer at Toys R Us, she says, were products from Disney’s TV series Sofia the First and Teenage Mutant Ninja Turtles, which was reincarnated last fall by Viacom’s Nickelodeon, spinning off boy-oriented merchandise that has been popular with kids, teens and adult collectors. To feature the Talking Dave Minion and other items from DM2, Toys R Us created a dedicated shop in each store and offered exclusive items such as a banana-scented Fart Blaster. “Kids love to bring their favorite book, movie and television characters to life in the form of toys, games and accessories,” says Lisa Harnisch, senior vp and general merchandise manager at Toys R Us, “so our licensed business is very important.” toy sales will hit about $22 billion, according to data from the NPD Group, with a quarter coming from toys based on licenses from movies and TV shows – the category that in recent years has grown most quickly. “The retailers underbought it in a big way, and they are playing catch-up. VIDEO: ‘Despicable Me 2’: How Steve Carell Wins ‘Major Points’ With His Kids - and Their Friendsĭespicable Me was an absolute blowout,” says Jim Silver, editor in chief of, a website that reviews toys. Despicable Me 2, which scored the biggest opening to date for an animated movie at $293 million worldwide in five days, was a star in both. In a summer heavy with animated family movies, surprisingly few exploded at the box office and at retail. Sales for DM2 toys in the U.S., other parts of Europe, Mexico and Latin America were equally robust. It makes things exponentially more expensive.” “And this is after three reorders and air-freighting in products, which in the toy business is unheard of. You'll want to get at least a pair of these battle drones so your kids and their friends can engage in duels with them.“Customers were coming in and getting very upset they couldn’t get the Minions,” says Stephanie Sperber, president of Universal Partnerships & Licensing. Other models include Morp Zilla (gorilla) ,which can be controlled on the ground in ape mode when not flying Raptor Strike (bird of prey) that has missiles and an infrared targeting system and Arachno Fury (spider) which can perform flips and dive bomb stunts. The drone also features one-touch take-off and landing for easy indoor and outdoor flight. It has a simulated electro-surge attack with luminescent LEDS and glow special effects. The Angler Attack sea creature I'm holding brings its undersea terror to the skies. There will be a variety to choose from and they are built to battle each other in the air. Coming out this fall, Drone Force are animal inspired easy-to-fly remote control drone creatures designed for kids ages 6 and up. My son is really into animals, he can watch episodes of Wild Kratts all day so I know he'd enjoy these new drones from Alpha Group USA.
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